ACroatian language school has launched a new billboard in Zagreb depicting First Lady Melania Trump with the line: “Just imagine how far you can go with a little bit of English.”
The campaign was launched by the Američki Institut, a centre for the promotion of American culture based in the Croatian capital.
On Thursday the centre posted on Facebook a picture of the billboard showing a painting by a local artist of the first lady in front of an American flag with the message: “We entered the billboard game”.
The marketing campaign aims to remind people “of the importance of knowing the world of languages and how much knowledge is essential for international success,” said Brett Campbell, Institut’s co-founder, in an interview with local newspaper Vecernji List.
“We are witnessing the great wave of emigration of Croatians who are looking for their fortunes in Anglo-Saxon countries, such as Ireland, Canada, Australia etc.
“If you are well-versed in English, in these markets you can go very far. And we can help you, ” the Boston-native said.