Melania Trump featured in Croatian language school advert showing how far you can go ‘with a little bit of English’

ACroatian language school has launched a new billboard in Zagreb depicting First Lady Melania Trump with the line: “Just imagine how far you can go with a little bit of English.”

The campaign was launched by the Američki Institut, a centre for the promotion of American culture based in the Croatian capital.

On Thursday the centre posted on Facebook a picture of the billboard showing a painting by a local artist of the first lady in front of an American flag with the message: “We entered the billboard game”.

The marketing campaign aims to remind people “of the importance of knowing the world of languages ​​and how much knowledge is essential for international success,” said Brett Campbell, Institut’s co-founder, in an interview with local newspaper Vecernji List.

“We are witnessing the great wave of emigration of Croatians who are looking for their fortunes in Anglo-Saxon countries, such as Ireland, Canada, Australia etc.

“If you are well-versed in English, in these markets you can go very far. And we can help you, ” the Boston-native said.